Businesses looking to improve their competitive intelligence process have many options for locating a tool that they can use. They need to find one to help them collect, analyze, and store information. The tools vary in their features and associated costs depending on the company’s needs. Some are standalone, while others are hosted services. Costs can be monthly, annually, or based on a pricing per user model determined by how many licenses the company purchases and installs. Here are some of the tools available to businesses for managing their competitive intelligence needs.
Ahrefs
Ahrefs is a digital marketing tool whose main focus is the online research. The user can use the tool to find keywords, analyze backlinks, check Mozrank, and discover content related to the keyword and higher ranking sites. Ahrefs also has a content discovery feature that helps users find articles related to certain keywords. Another great feature is the ability for users to use Google’s SafeSearch option in Ahrefs. This will give them a list of websites with no adult content or other offensive material.
Cyleo
Cyleo is another tool that focuses on digital marketing research. The company focuses on helping businesses find business opportunities and partners. Customers can use the tool to find competitors, find their competitors’ specific products, and discover areas of opportunities. Cyleo also integrates with other tools to enhance the customer’s research experience further.
Moat
Moat is more commonly known for its browser analytics product. However, the tool has grown over the years to add other digital marketing tools for business owners and professionals. Moat offers social explorers and insights to help users find content from different websites. In addition, Moat integrates with Google analytics. This means that customers can pull data from the two platforms together to get a combined analysis of both platforms.
Moz
Moz has one of the most powerful tools in the industry to analyze link data. Users can use the tool to analyze up to 500 queries. Moz offers tools to help users find link opportunities, track their link profile and help identify broken links on their website. The tool also has a keyword explorer where users can enter keywords and find content sites related to each other.
How to Use Competitive Intelligence Tools to the Advantage of the Business
Businesses should learn to use these tools effectively to find ways to improve the value they are providing their customers. They should also realize that not all tools are a good fit for an organization and, even more important, learn which ones aren’t worth the investment. Business owners with diverse business models should look at different tools to see what will be most efficient. The majority of companies focus on a small part of the market, limiting their potential in other areas of their business. Businesses should also find ways to reduce costs by spending more money on tools that add additional value to the customer experience.
How to Choose the Platform that Best Suits The Business’s Needs.
Competitive intelligence tools have a range of pricing, features, and functions. Businesses need to determine which tool will be best for their needs based on the cost and the features they want to be included in their information gathering process. Businesses that don’t have much money to spend should first research the price before buying a tool. They should also see what features are available that will help them find the most accurate data for their business. The most advanced tools are not always the best options for competitive intelligence.
What Does Netbase Quid Do?
Netbase Quid is a market analytics company that uses customer data and social media to gain insight into market trends. The company uses data from the Netbase platform, based on a consumer database to provide consumer insights for brands and retailers. The platform has a very large database that can give the brand and retailer an accurate understanding of their target consumer.
