Video as one of the main entertainment and information sources always offer something new to the viewers. If you spend a lot of your time watching digital video, you must reckon what trends are going on in recent cyberspace.
Moreover, video-based social media is considered to be the one of the best platforms for digital marketers. Reports said that 4 out of 10 social media users follow brands they like even if they don’t want to buy its products.
Whereas, 35% of active users on social media watched videos made by brands. Interesting, isn’t it?
No wonder, more business marketers use video to boost their sales. If you’re one of them, you have to know the current trends. To get you geared up, here are engaging social media video trends to watch in 2022.
If you haven’t used TikTok as a marketing place, you should make a move as soon as possible. You don’t want to miss the momentum as TikTok becomes the first app that aint’ integrated with Facebook which reaches more than 3 billion global downloads.
Furthermore, TikTok had a blast of 65.9 million users just in the United States. In January 2021, the app seems to continue growing as it has more than 689 million global active users.
It doesn’t rule out the possibility that TikTok will catch up with the biggest and long-established video platforms such as YouTube, Facebook, and Instagram.
Shorter Video Forms
Thanks to TikTok, users nowadays prefer shorter videos to watch. This trend later was followed by Instagram and YouTube with their short video products, reels.
The reason why short videos become a new trend is because it is easier to digest by a user.Short videos don’t have time to ramble on unnecessary topics. That’s why it is straightforward and more effective to engage users. A short video is approximately 1-minute long.
TikTok might not be the first to implement vertical video, but we can’t deny that it plays a major role in making it popular. Instagram reels also helps familiarize people to vertical video, after previously being used to YouTube horizontal video.
Videos on Instagram are reported to get more engagement than other formats. The Positive trend also applies to tweets that have video in it.
Just to keep in mind, vertical video still needs great content consisting of storytelling, great transitions, and fun editing.
As the trend keeps on changing, more innovations are starting to pop up, one of them is interactive video. Shortly, interactive video allows audiences to take direct actions while it is being played.
YouTube has already implemented it, where viewers can click the link on the video that refers to another page to make a purchase. Other than YouTube, Instagram also came up with a similar idea where conversion is just a click away.
Another trend that is on the rise is livestream video. As e-commerce starts to flourish in recent years, it becomes the kick-off of this trend. Livestream shopping gives similar experience as in-person shopping, while simultaneously being more convenient during the pandemic.
Livestream shopping revenue is expected to triple by 2024, reaching 35 billion dollars in the United States. Meanwhile, the most popular category for live shopping is apparel and fashion as much as 35% according to a McKinsey report.
Knowing what might be the trend in the future can help you to determine the right step for video marketing. You can also start to join the current trends if you haven’t yet. There is already proof that the trends above give positive feedback for marketers.
One last bit of tips is to optimize your videos with the right keywords and titles. Optimizing keywords does more than pushing your video on certain platforms, but also helps your video to appear on the biggest search engine, Google.
Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).